Max Factor Cosmetics, whose parent company is Proctor & Gamble, will be phased out by 2010 in the US market. They will continue to carry their brand abroad where there is more demand for their cosmetics line. Carmen Electra is a gorgeous being but I honestly don't think she catapulted the brand to what executives may have initially anticipated. I mean did you run to buy this product as soon as she became spokesperson?! Nah, didn't think so...
