A couple of years ago JC Penney announced its plan to team up with Sephora. So far 130 Sephora stores have rolled out as a store inside a store at JC Penney. I think its a great strategic move for JC Penney. In my opinion Sephora really took a chance in de-valuing its brand or have they? Sephora is a prestigious high end retailer, JC Penney not so much. Could it be that Sephora is looking to widen its customer base not only to increase its retail presence but for its mid-priced private label brand as well? Mass distribution and strategically placed private label cosmetics can provide a great revenue stream for Sephora. I guess the Louis Vuitton Moet Hennessy Corporation-the makers of your favorite canvas coated handbags-is trying to take over the world eh?! CEO Bernard Arnault kinda resembles Pinky & the Brain except that he's winning...to the tune of 24.2 billion dollars in an economic downturn.
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