The Wall Street Journal reported the declining sales of Absolut Vodka. The dismal sales are being attributed to the recession and the availability of lower cost vodkas such as Skyy & Svedka who have gained market share. Absolut comes in second to Smirnoff who remains #1 in the US. Grey Goose, owned by Bacardi, comes in at #3. If you really want to restore growth do what all the big boys do and acquire the competition or just keep reminding us we're paying more for all natural ingredients and no sugar added as a great reason for consumers to remain loyal lushes. I mean the thought of Purity + Vodka go hand and hand so why not?
On that note, have a fabulous and safe Labor(less) Day weekend!
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