Dannon has settled a $35 Million Dollar class action lawsuit stating that the company used false advertising for product lines Activia & DanActive. It was accused of touting health benefits that didn't exist. Part of the settlement indicates that words such as immunity will be removed and instead of using the phrase "a positive effect on your digestive tract's immune system" it will be reworded to say the yogurt will "interact with your digestive tract's immune system." Well doesn't anything you put in your body interact with your digestive tract?! Just asking...Refunds of up to $100.00 will be given to customers who have purchased the products. The settlement is awaiting approval by the U.S. District Court for the Northern District of Ohio. To read more:
http://www.latimes.com/business/la-fi-yogurt-settlement19-2009sep19,0,3094231.story
http://mediadecoder.blogs.nytimes.com/2009/09/18/big-settlement-in-false-ad-suit-against-dannon/
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